Rockwell Automation Showcases Bold Innovations at Automation Fair 2025
MILWAUKEE, Oct. 21, 2025 – Rockwell Automation (NYSE: ROK), the global leader in industrial automation and digital transformation, has revealed a powerful suite of new technologies set to debut at Automation Fair® 2025, taking place November 17–20 in Chicago. This annual event brings together industry experts, customers, and thought leaders to explore what's next in automation.
Unlocking the Future of Industrial Operations
“Automation Fair is where we showcase our biggest technology launches,” said Matheus Bulho, SVP of Software & Control. This year, Rockwell Automation is unveiling solutions that aim to redefine operational efficiency, boost safety, and accelerate digital transformation across industries.
Attendees will experience live demonstrations, immersive exhibits, and expert-led sessions focused on how Rockwell’s latest offerings are shaping tomorrow’s connected enterprise.
Next-Gen Hardware: Built to Perform
Rockwell is launching a wide range of industrial hardware designed for reliability, performance, and intelligent control:
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ControlLogix® 5590 Controllers – Integrated with functional safety for modern manufacturing.
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EtherNet/IP™ In-Cabinet Solution – Combines power and data using a space-saving flat cable.
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M100 Electronic Motor Starter – Compact starter for DOL, reversing, and safety applications.
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PointMax™ I/O (Bulletin 5034) – Modular I/O design for smaller panels and faster deployment.
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Armor™ PowerFlex® 330 Drive Motor – Integrates safety, control, and motor tech seamlessly.
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OptixEdge™ Gateway – Elevates data intelligence at the edge of the plant floor.
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140ME Motor Protection Circuit Breaker – Protects against overloads and short circuits.
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5069 Wiring Systems – Simplifies wiring with high performance.
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Micro820® L20E Controllers – Brings enhanced Ethernet and SCADA integration.
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ArmorBlock 5000® I/O with IO-Link – Enables decentralized architectures with smarter diagnostics.
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MobileView™ Terminals – Modern HMI terminals with advanced visualization.
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Stratix® 2100 & 4100 Switches – Offer improved industrial network reliability and diagnostics.
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ASEM™ 6300B-SW2 & 6300P-SW2 PCs – Fanless, configurable industrial PCs with 13th Gen Intel processors and Windows 11 IoT LTSC.
Smarter Software: Simplifying Complex Decisions
Rockwell's new software offerings are built to optimize operations and empower engineers with intelligent, real-time decision-making tools:
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FactoryTalk® Design Workbench™ – Simplified workflows with a familiar Logix UX for micro control systems.
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FactoryTalk® Analytics™ PavilionX™ – Uses Model Predictive Control to align operational data with outcomes.
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ResilientEdge™ Software – Ensures low-latency edge-to-cloud connectivity for uninterrupted operations.
Expert Services for Smarter, Safer Plants
To complement its product offerings, Rockwell is introducing expert-driven services to help organizations operate more efficiently and securely:
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Asset+ Managed Service – On-site support for asset tracking, repair, and lifecycle management.
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Security Monitoring & Response – 24/7 OT-specific threat detection from Rockwell’s Security Operations Center.
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TechConnectIQ℠ Support – A modern, AI-powered remote support platform to troubleshoot issues faster.
Looking Ahead: Rockwell Sets the Pace for Smart Industry
From cutting-edge controllers and drives to real-time analytics and cyber-resilient services, Rockwell’s 2025 product lineup demonstrates its commitment to empowering the next generation of smart factories.
Automation Fair 2025 is more than an event—it’s a glimpse into the connected, data-driven future of industrial automation.