China: A Key Market for Rockwell Automation’s Global Strategy
Rockwell Automation views China as one of its most critical markets for long-term growth. Since entering China in 1988, the company has achieved remarkable expansion, aligning closely with China’s industrial modernization and digital transformation goals. According to Li Zheng, Strategic Business Manager of Rockwell Automation (China) Co., Ltd., the company’s core focus in the region centers on intelligent manufacturing and the energy transition toward sustainability.
China’s Unique Advantages for Industrial Investment
Li Zheng highlighted three primary strengths that make China an ideal destination for industrial investment.
First, China’s extensive energy network and rapid transition toward renewable energy create a stable foundation for power-intensive digital technologies such as artificial intelligence.
Second, the nation’s advanced computing infrastructure—driven by strong government support and innovative telecom operators—positions China among global leaders in digital capability.
Third, China’s comprehensive industrial and supply chains provide unmatched application scenarios, fueling innovation and offering global companies diverse collaboration opportunities.
Favorable Business Environment and Open Cooperation
“The door to China’s market is opening wider, and with higher quality,” Li Zheng emphasized when discussing China’s evolving business climate. As more Chinese enterprises embrace digitalization, automation, and globalization, Rockwell Automation aims to become a long-term partner in their transformation journey. The company is committed to working alongside Chinese manufacturers to bring “Made in China” and “China Brands” to the global stage through smart, sustainable industrial technologies.
Driving Sustainability Through the ‘Climate Lighthouse’ Initiative
In recent years, Rockwell Automation has actively promoted its “Climate Lighthouse” initiative across China, aligning with the country’s sustainability and ESG (Environmental, Social, and Governance) agenda. Li Zheng noted that China’s strong policy support for green development provides immense opportunities for enterprises to innovate responsibly. This alignment between national strategy and corporate sustainability goals reinforces Rockwell Automation’s dedication to helping industries achieve carbon reduction and digital transformation simultaneously.
Focusing on New Energy Transformation in Shanxi
Looking ahead, Rockwell Automation plans to strengthen its presence in Shanxi Province, focusing on supporting the region’s transition from traditional energy to renewable power sources. “Shanxi is a major traditional energy base,” Li Zheng said, “and we look forward to collaborating with local photovoltaic enterprises to drive innovation in clean energy manufacturing.” This focus not only reflects the company’s commitment to green growth but also underscores its role in empowering China’s energy transformation through intelligent automation solutions.
Empowering China’s Industrial Future
By combining its global expertise with China’s strong innovation ecosystem, Rockwell Automation is positioning itself as a key player in advancing smart manufacturing and sustainable energy. The company’s deep local engagement and forward-looking strategy signal a new chapter in industrial collaboration—where technology, sustainability, and global competitiveness converge to shape the future of intelligent industry in China.